Here are over 50 ways to advertise and market your home business.
1. Business Cards
2. Flyers
3. Message boards
4. Bumper Stickers
5. Display your website using Vehicle Window Stickers
6. Clothing & Apparel with name of your company on them (Great conversation starter)
7. Postcards
8. Tradeshows
9. Ezines
10. Bookmarks to place in libraries (Get permission before doing this)
11. Purchased Leads
12. Chat Rooms
13. Newsgroups
14. Ask friends and family for referrals
15. Ask strangers for referrals
16. Co-op Ad Campaigns
17. Forward emails with funny content or videos (Add your signature tag with your website & a brief 1 sentence sales pitch)
18. Hand out Pens with your website and other info
19. Inexpensive Lapel Buttons
20. Company brochures and/or reprints of published material on your company (with your contact info added)
21. Local throw-away newspapers
22. Fairs & Expos (Rent a booth or just hand out your cards, flyers, etc. amongst the crowd)
23. Car Magnets with your website
24. Welcome baskets of samples & business cards to newcomers in area (Ask Chamber of Commerce for listings)
25. Colleges & Universities (Post flyers on message boards & other places)
26. Insert Business cards in ALL outgoing mail (ESPECIALLY Pre-paid envelopes from credit card offers and other junk mail).
27. Insert Business cards at gas station pumps, in video cases when you return rented videos/netflix, etc.
28. Buy a Pre-inked, personalized stamp and put your website and/or ad on it. Stamp the back of every envelope that you mail out. Several different people will see your ad in the handling and delivering of your mail before it reaches its destination.
29. Leave Business Cards in the side pockets of diaper bags and similar items while shopping.
30. Distribute or drop off Business Cards, Flyers, & Pamphlets wherever people gather.
31. Visit local professional offices and get permission to leave promotional material in their waiting room.
32. Leave Business Cards, Postcards, Flyers, etc in restrooms at restaurants or on corkboards around grocery stores.
33. Under Windshield Wipers of Cars anywhere and everywhere (in parking lots, parked along streets, etc. Be careful not to trespass or cause damage)
34. Hand out company produced DVD's (Be sure to schedule a time to pick it up. This saves you money by "recycling" the DVD's, plus, even more importantly, it provides a non-invasive/no-pressure reason for a FOLLOW UP).
35. Reply to SPAM (Junk email) with your own business offer.
36. Give your Business Cards to friends and family, neighbors, etc. and ask them to give them to people they know who might be interested.
37. Do the same as above, but offer an incentive/referral fee (You decide on the appropriate amount) for each person they refer to you.
38. Gift baskets (Put Business Cards & Pamphlets in the basket along with other non-company gift items. The idea is to make it fun, and you just happen to include your business info) for family, friends, neighbors, etc., for birthdays, anniversaries, holidays, baby showers, bridal showers, etc.
39. Gift basket raffles at church bazaars, fish fries, etc. at local community halls or any small town event (People love raffles!).
40. Places an Ad Card or Business Card in the Home-Business Magazines at bookstores and magazine stands.
41. Collect Business Cards from fairs, shopping malls, bulletin boards, or anywhere business cards are on display. Call these people and ask them how they are doing in their business. Are they looking for something different? Are they looking for a website to promote their existing business? Would they like to hear about an international business that can be managed without employees? If they say they are not interested right now, ask if you can at least send them an email that will give them a chance to do their own due diligence for future reference. Ask them if you can keep them on a list and check back with them in 3 to 6 months (If they say yes, keep track of their info and be sure to follow up in 3 months. They might just be a serious prospect, but the timing might not be right for them, but could be in a few months. This happened to me. I was approached with a business opportunity, but work was going very well at the time. I turned down the offer without even giving them a chance to explain or email anything. I just wasn't interested at all! A few months later, we had some serious layoffs at work, and my base salary was taken away. I suddenly became desperate. I was then hungrily looking for supplemental income and was open to looking at several business opportunities. Please keep in this in mind. Follow up every 3 to 6 months with all of your prospects that weren't ready or interested before.).
42. Leave pamphlets at garage sales.
43. Reverse Marketing- Go through classified ads or the Yellow Pages or anywhere that you see another business owner advertising their business. They are soliciting business so you can give them a call or send them an email asking questions about their ad and their business. Try to find out if there is an angle that you can use to offer your business proposition.
44. Pay some children (that you know) to distribute flyers on all of the front doors in a neighborhood (They can either tape the flyer to the door, or staple a rubber band to the flyer and leave it around the doorknob).
45. Register your website FREE of charge to all of the major search engines such as Google, Yahoo, etc.
46. Direct Mail with Postcards with the purpose of getting them to see your website (This will cost money for postage and leads but can be very effective.).
47. Place Classified Ads.
48. Place Ads (Like the political ads you see everywhere fastened to fences, poles, or stapled to sticks and shoved in the ground) in high traffic areas similar to a miniature billboard with your website and/or 800 number for a pre-recorded message.
49. Mail out product samples, brochures, business cards, and other promotional material to the most successful people with whom you have a mutual relationship (You both know each other), and ask them in writing if they would review your information and give you their professional opinion.
50. Utilize other forms of FREE advertisement on the internet through different blog spots, article postings, MySpace.com, Craigslist.org, BackPage.com, AdLandPro.com, Facebook.com, YouTube.com, etc.
51. Utilize paid advertising online such as Google AdWords, etc.
52. Use your imagination
I encourage you to use prudence when using the ideas mentioned above, and follow your local, national, and international laws as they pertain to SPAM, trespassing, liability, solicitations, etc.
Good luck with your prospecting!
Read the rest of our blog posts and tell your friends about us for FREE unbiased internet marketing secrets and tips.
http://InternetMarketingSecretsAndTips.blogspot.com
Wednesday, September 2, 2009
List Building - Secrets of How the Big Money is Made With a Home-Based Internet Business
Internet Marketing is all about building the largest "List."
What that means is that you have a large "List" of subscribers that receive your follow up emails (auto-responder messages). You can also send your "List" additional messages on any new fresh ideas or products or services, etc that will provide a link to where they could make a purchase if interested.
Don't constantly send your "List" sales pitch after sales pitch. Be sure to continue providing free or other valuable information often to keep your "List" interested.
Imagine if you had a "List" of over 500,000 loyal readers that liked your information and looked to you as someone with integrity and credibility. They enjoy getting helpful information from you and appreciate that you have given them everything and more of what you have promised.
Let's say that you then came across a new idea of an eBook, product, or service that your readers could benefit from. You could simply type up a simple email explaining the features and benefits of the offer, and then provide a link to where they could gather more information and make a purchase if interested. You then click the 'SEND' button, and that email goes out to your "List" of 500,000 loyal and happy readers. Do you think it might be possible to make over $1,000 by referring that many people to buy a quality product from a "List" that large? Do you think it might be possible to make over $10,000? What about $100,000?
I know of people that have made over $100,000 by simply writing a short email and clicking 'SEND!'
I am not promising you a specific amount of money. Individual results will always vary.
Just know that you do have to build the large "List" first and earn their trust by providing valuable information.
Build your "List" by setting up your own 'Capture Page,' and have a good marketing strategy that will drive massive traffic to that site, and then have your 'Auto-responders' follow up with everyone. It's actually a lot more simple than people realize.
Good luck with your online marketing!
Be sure to read all of our blog posts. Come back often and bring your friends:
http://InternetMarketingSecretsAndTips.blogspot.com
What that means is that you have a large "List" of subscribers that receive your follow up emails (auto-responder messages). You can also send your "List" additional messages on any new fresh ideas or products or services, etc that will provide a link to where they could make a purchase if interested.
Don't constantly send your "List" sales pitch after sales pitch. Be sure to continue providing free or other valuable information often to keep your "List" interested.
Imagine if you had a "List" of over 500,000 loyal readers that liked your information and looked to you as someone with integrity and credibility. They enjoy getting helpful information from you and appreciate that you have given them everything and more of what you have promised.
Let's say that you then came across a new idea of an eBook, product, or service that your readers could benefit from. You could simply type up a simple email explaining the features and benefits of the offer, and then provide a link to where they could gather more information and make a purchase if interested. You then click the 'SEND' button, and that email goes out to your "List" of 500,000 loyal and happy readers. Do you think it might be possible to make over $1,000 by referring that many people to buy a quality product from a "List" that large? Do you think it might be possible to make over $10,000? What about $100,000?
I know of people that have made over $100,000 by simply writing a short email and clicking 'SEND!'
I am not promising you a specific amount of money. Individual results will always vary.
Just know that you do have to build the large "List" first and earn their trust by providing valuable information.
Build your "List" by setting up your own 'Capture Page,' and have a good marketing strategy that will drive massive traffic to that site, and then have your 'Auto-responders' follow up with everyone. It's actually a lot more simple than people realize.
Good luck with your online marketing!
Be sure to read all of our blog posts. Come back often and bring your friends:
http://InternetMarketingSecretsAndTips.blogspot.com
Rejection Free Marketing With Facebook - What to Do, and What NOT to Do
Here's what you SHOULD do when using Facebook:
-Focus on making friends and being yourself. Think of it like going to any real-life social gathering or party. Just have fun and get to know people.
Here's what NOT to do:
-Do not have your entire profile be a great big sales pitch. Imagine going to a real-life social event where everyone is just trying to get to know each other and have a good time, and then some random guy or lady shows up and starts pitching everyone in sight on what they sell and why everyone there should buy from them. That would kind of kill the party mood, would it not?
Social Networking with Facebook is the same thing. Just use Facebook to meet new people and make new friends, or connect with old friends.
As you connect with these people (through Facebook live chat, commenting, sending messages, etc), many will naturally ask you what you do for a living or what you have been up to lately.
DO NOT pitch them here!
When you get to this point, you should invite them to check out your blog or a blog-like website that has pictures of you and your family and information about what you have been up to lately.
Then when they visit your blog or other website, it should not be an all out pitch on why someone should buy from you. It should just have a few links here and there found within the natural content.
Do this right and you can still make sales without offending or annoying anyone.
Good luck with your marketing!
Read all of our blog posts and talk to or email your friends so they can also get FREE unbiased advice on how to effectively run an online business. http://InternetMarketingSecretsAndTips.blogspot.com
-Focus on making friends and being yourself. Think of it like going to any real-life social gathering or party. Just have fun and get to know people.
Here's what NOT to do:
-Do not have your entire profile be a great big sales pitch. Imagine going to a real-life social event where everyone is just trying to get to know each other and have a good time, and then some random guy or lady shows up and starts pitching everyone in sight on what they sell and why everyone there should buy from them. That would kind of kill the party mood, would it not?
Social Networking with Facebook is the same thing. Just use Facebook to meet new people and make new friends, or connect with old friends.
As you connect with these people (through Facebook live chat, commenting, sending messages, etc), many will naturally ask you what you do for a living or what you have been up to lately.
DO NOT pitch them here!
When you get to this point, you should invite them to check out your blog or a blog-like website that has pictures of you and your family and information about what you have been up to lately.
Then when they visit your blog or other website, it should not be an all out pitch on why someone should buy from you. It should just have a few links here and there found within the natural content.
Do this right and you can still make sales without offending or annoying anyone.
Good luck with your marketing!
Read all of our blog posts and talk to or email your friends so they can also get FREE unbiased advice on how to effectively run an online business. http://InternetMarketingSecretsAndTips.blogspot.com
Approaching Prospects - What to Say to Someone That You Want to Have Check Out Your Business
There are 6 basic recruiting approaches that you may use to build your home business.
1-Direct
2-Sideways
3-Backdoor
4-Yes
5-Ambush
6-Puppy Dog
The goal of these different approaches is to get someone to agree to take a look at your business opportunity with an open mind.
1-The "Direct" Approach:
"Hi Mary, I'm calling because I just joined a company called ______________. I'm looking for individuals that are very motivated and serious about their financial future, and I thought of you. Would you be open to taking a look at the business plan?"
or
"Hi Bob. Listen, I'm calling because I'm onto something new that I believe you really should take a serious look at. Do you have a few minutes right now, or have I caught you at a really awful time?"
or
"There is someone I would like to introduce you to. He (she) is my business partner named __________, and I was wondering if you would be willing to listen to him (her) with an open mind and tell me what you think. Could you do that for me?"
2-The "Sideways" Approach:
"I need your help with some advice. I just joined a new company called _______________ and I'm not really sure about everything yet. I know that you have been really successful, and I was wondering if you could take a look at this company and give me your professional opinion if it is something I should really commit myself to."
(This approach will get the attention of some of your more successful prospects because it can appeal to their ego and make them feel appreciated by you asking for advice. The goal is simply to have this prospect look over everything with the hopes of them really liking it and wanting to join. Use this approach when you are too "chicken" to just use a direct approach. Be aware that some people might give you their "professional opinion" that you are wasting your time with something like this. They might say it's a "scam" or something like that. If they do, thank them for their "opinion" and just move on to get another "opinion.")
3-The "Backdoor" Approach:
"I'm calling because I need your help. I just started a new business, I didn't think you would be interested, but I thought you could give me some ideas or referrals. I just joined a new company called ____________________, and I am looking for people that would like to join my team and work with me. I'm looking for people that are serious about improving their financial situation. I want partners that are very sharp & professional, motivated and fun to work with; that like to travel, have computer skills, and that have a desire to create unlimited residual income for life...Who do you know that fits that description?"
The hope is that the person will interrupt and say, "Hey, what about me?!!" When they do that, you take them to a sizzle call or put them on the phone with your upline. If they do not interrupt, that's fine, just get a few referrals, thank them for their time and move on. This works well because one of the first things you tell them is "I didn't think you would be interested..." This eliminates sales pressure because in their mind, you are just asking for advice, and not trying to commit them to do something. This also acts as a "Take-away." When do people want things the most? When they can't have it! They will feel left out and wonder why you didn't think of them.
4-The "YES" Approach:
This is a very effective approach! This would be used when you run into an old friend, or anyone for that matter during your day-to-day routine. Just talk to them and be their friend. Ask them what they have been up to lately. Ask them about work and how that is going. If at any time during this conversation they mention that they are sick of their job, boss, low pay, lack of vacation time, just want more out of life, or want to make some kind of change; make a mental note of that. DO NOT, LET ME MAKE THIS CLEAR; ABSOLUTELY DO NOT BEGIN PITCHING THEM ON YOUR NEW BUSINESS OPPORTUNITY AT THIS TIME!
You are just there to be their friend and listen right now. End the conversation on a good note.
Ask them how their family is doing, etc. If they ask you if you have been up to anything new, tell them about other new things (Not your involvement in your new business; that will come another day) going on in your life. And then direct the conversation to something positive in the community, show them a picture(s) of your children/grandchildren/pet(s), talk about sports, a concert, girl scouts, a new movie or restaurant, American Idol, whatever.
(This could also be the preferred choice on approaching strangers that you sit next to on an airplane, people at the grocery store, bank, waitress/waiter, pumping gas, in any form of line or waiting room, etc. Just talk to them and make a friend. Use F.O.R.M. Ask them about their Family, their Occupation, what they do for Recreation, what is their Message or what's Most important to them in their life right now, etc. Don't pitch them right then and there. Just make a friend, exchange business cards or phone numbers and end the conversation on a good note.)
After 1 or 2 days, call them on the phone and tell them that it was good to see them (or meet them) the other day. Tell them something like this, "Hey Jane, the other day when we were talking, you mentioned that you were not happy with your job and that you were looking for something new. Were you being serious when you said that?" If Jane says, "YES." The door is wide open for you to expose her to your business opportunity. Invite her to your home to watch the video on the website, or invite her to a company meeting, give her an Intro-pack or magazine, ask her if you can send an email about an income opportunity, have her listen to the "Sizzle Call," or just put her directly on the phone with an upline leader. Again, this approach is very effective because they just told you "YES," they are serious about finding something new. If they say "NO" when you ask if they were serious, tell them why you thought you would bring it up, and then just use a modified "Sideways" approach. You might still get excellent results from that.
5-The "Ambush" Approach:
People naturally resist being asked to listen to a stranger about business because they think that someone is going to try and "Hard-sell" or "Close" them. Because of this resistance, you may have difficulty getting people to agree to speak with your upline leaders. This challenge is a part of the business that we all have to face. Know that it exists, and create solutions to work through it. Deal with it, work harder, and talk to more people. "You can determine the size of the person by the size of the challenges they are able to overcome!" When all else fails, just do whatever it takes (with honesty and integrity) to have someone speak with an upline leader on the phone or in person. Desperate times call for desperate measures. If nothing else is working, and you have run out of ideas or personal contacts to put in front of your opportunity, use the "Ambush" approach.
I call this the "Ambush" approach because you call a prospect with your upline leader already on the phone. Ask your prospect if you caught them at a good time, and then say that you would like to introduce them to one of your new business partners, and then turn it over to your upline leader and zip your lip. The person may feel "Ambushed" and seem defensive, etc., but your upline leader will be courteous and personable enough to help them relax and see that we are real people presenting a business plan that could help them. If they are not interested, the call will be ended on a good note, and the prospect would be asked for referrals and support in any way. This approach works, but I feel that it should be a last resort.
6-The "Puppy Dog" Approach:
Know that you might also make money by pushing whatever product or service you represent. You can use the "Puppy Dog" approach to build a customer base and/or a downline. The "Puppy Dog" sale got its name from pet store owners letting hesitant buyers take the puppy home over night or over the weekend free of charge. When it came time to return the puppy, the customer had fallen in love with the adorable creature and would not want to part with it.
This is a very powerful and effective selling method. You can use this technique whenever you have a tangible product that really does what it says it will. You may offer a one or two week supply of product to a prospect free of charge. Use any of the 5 approaches listed above to put the product in their hands. If your prospects fall in love with the product, they will continue buying it.
You could possibly build a respectable income just from your customers that will continually order new product from you at retail. Study your company's compensation plan or speak with your sponsor to learn how to make the "BIG" money by building a downline. The "Puppy Dog" Approach can be an effective method to build a respectable downline from excited individuals joining your team once they see how effective the product really is.
You have to find your style and know what your goals are. If you love your company's products and/or services and have seen exceptional results, use your own testimonial and that of others to have people try it. These approaches are just effective examples that have worked for many other successful people. Find what works best for your personality and style and just do what you feel comfortable with. You may need to experiment and try different approaches with different people. Ask your sponsor or upline for assistance with each new contact until you become proficient.
Approaching Complete Strangers
While we are on the topic of approaching prospects, let's not skip over the idea of approaching complete strangers. This is called the "3 Foot Rule." Anyone that ever comes within three feet of you anywhere is a potential prospect. How do you handle a situation like that?
I prefer to use the "YES" approach, but you can also purchase business/sizzle cards from the company you represent (Or design and order them yourself) and use one of the following introduction scripts:
"Excuse me, but do you know of anyone who might be interested in making some extra money?"
"Excuse me; I am looking to expand our company's business. Would you be interested in taking a look?"
"Excuse me; I think you might be interested in hearing about a company that is expanding to this area. Can I give you my card?"
"Excuse me, I couldn't help but notice you look like a very outgoing person. I am expanding my business up this way and I am looking for people like you. Would you mind taking my card and giving my company a look?"
Try to get their contact info and then FOLLOW-UP! Approaching complete strangers will be a numbers game. You will face rejection and hear a lot of NO's. However, you never know when you will find a diamond in the rough. What if you find someone that ends up being worth $10,000 per month to you? What if happen to meet your next lifelong friend just because you were willing to step outside of your comfort zone and speak to a stranger? Think about that.
Good luck with your prospecting!
Be sure to read our other blog postings. This site is completely FREE for anyone interested in helpful ideas on running a successful online business. Return often and tell your friends about us: http://InternetMarketingSecretsAndTips.blogspot.com
1-Direct
2-Sideways
3-Backdoor
4-Yes
5-Ambush
6-Puppy Dog
The goal of these different approaches is to get someone to agree to take a look at your business opportunity with an open mind.
1-The "Direct" Approach:
"Hi Mary, I'm calling because I just joined a company called ______________. I'm looking for individuals that are very motivated and serious about their financial future, and I thought of you. Would you be open to taking a look at the business plan?"
or
"Hi Bob. Listen, I'm calling because I'm onto something new that I believe you really should take a serious look at. Do you have a few minutes right now, or have I caught you at a really awful time?"
or
"There is someone I would like to introduce you to. He (she) is my business partner named __________, and I was wondering if you would be willing to listen to him (her) with an open mind and tell me what you think. Could you do that for me?"
2-The "Sideways" Approach:
"I need your help with some advice. I just joined a new company called _______________ and I'm not really sure about everything yet. I know that you have been really successful, and I was wondering if you could take a look at this company and give me your professional opinion if it is something I should really commit myself to."
(This approach will get the attention of some of your more successful prospects because it can appeal to their ego and make them feel appreciated by you asking for advice. The goal is simply to have this prospect look over everything with the hopes of them really liking it and wanting to join. Use this approach when you are too "chicken" to just use a direct approach. Be aware that some people might give you their "professional opinion" that you are wasting your time with something like this. They might say it's a "scam" or something like that. If they do, thank them for their "opinion" and just move on to get another "opinion.")
3-The "Backdoor" Approach:
"I'm calling because I need your help. I just started a new business, I didn't think you would be interested, but I thought you could give me some ideas or referrals. I just joined a new company called ____________________, and I am looking for people that would like to join my team and work with me. I'm looking for people that are serious about improving their financial situation. I want partners that are very sharp & professional, motivated and fun to work with; that like to travel, have computer skills, and that have a desire to create unlimited residual income for life...Who do you know that fits that description?"
The hope is that the person will interrupt and say, "Hey, what about me?!!" When they do that, you take them to a sizzle call or put them on the phone with your upline. If they do not interrupt, that's fine, just get a few referrals, thank them for their time and move on. This works well because one of the first things you tell them is "I didn't think you would be interested..." This eliminates sales pressure because in their mind, you are just asking for advice, and not trying to commit them to do something. This also acts as a "Take-away." When do people want things the most? When they can't have it! They will feel left out and wonder why you didn't think of them.
4-The "YES" Approach:
This is a very effective approach! This would be used when you run into an old friend, or anyone for that matter during your day-to-day routine. Just talk to them and be their friend. Ask them what they have been up to lately. Ask them about work and how that is going. If at any time during this conversation they mention that they are sick of their job, boss, low pay, lack of vacation time, just want more out of life, or want to make some kind of change; make a mental note of that. DO NOT, LET ME MAKE THIS CLEAR; ABSOLUTELY DO NOT BEGIN PITCHING THEM ON YOUR NEW BUSINESS OPPORTUNITY AT THIS TIME!
You are just there to be their friend and listen right now. End the conversation on a good note.
Ask them how their family is doing, etc. If they ask you if you have been up to anything new, tell them about other new things (Not your involvement in your new business; that will come another day) going on in your life. And then direct the conversation to something positive in the community, show them a picture(s) of your children/grandchildren/pet(s), talk about sports, a concert, girl scouts, a new movie or restaurant, American Idol, whatever.
(This could also be the preferred choice on approaching strangers that you sit next to on an airplane, people at the grocery store, bank, waitress/waiter, pumping gas, in any form of line or waiting room, etc. Just talk to them and make a friend. Use F.O.R.M. Ask them about their Family, their Occupation, what they do for Recreation, what is their Message or what's Most important to them in their life right now, etc. Don't pitch them right then and there. Just make a friend, exchange business cards or phone numbers and end the conversation on a good note.)
After 1 or 2 days, call them on the phone and tell them that it was good to see them (or meet them) the other day. Tell them something like this, "Hey Jane, the other day when we were talking, you mentioned that you were not happy with your job and that you were looking for something new. Were you being serious when you said that?" If Jane says, "YES." The door is wide open for you to expose her to your business opportunity. Invite her to your home to watch the video on the website, or invite her to a company meeting, give her an Intro-pack or magazine, ask her if you can send an email about an income opportunity, have her listen to the "Sizzle Call," or just put her directly on the phone with an upline leader. Again, this approach is very effective because they just told you "YES," they are serious about finding something new. If they say "NO" when you ask if they were serious, tell them why you thought you would bring it up, and then just use a modified "Sideways" approach. You might still get excellent results from that.
5-The "Ambush" Approach:
People naturally resist being asked to listen to a stranger about business because they think that someone is going to try and "Hard-sell" or "Close" them. Because of this resistance, you may have difficulty getting people to agree to speak with your upline leaders. This challenge is a part of the business that we all have to face. Know that it exists, and create solutions to work through it. Deal with it, work harder, and talk to more people. "You can determine the size of the person by the size of the challenges they are able to overcome!" When all else fails, just do whatever it takes (with honesty and integrity) to have someone speak with an upline leader on the phone or in person. Desperate times call for desperate measures. If nothing else is working, and you have run out of ideas or personal contacts to put in front of your opportunity, use the "Ambush" approach.
I call this the "Ambush" approach because you call a prospect with your upline leader already on the phone. Ask your prospect if you caught them at a good time, and then say that you would like to introduce them to one of your new business partners, and then turn it over to your upline leader and zip your lip. The person may feel "Ambushed" and seem defensive, etc., but your upline leader will be courteous and personable enough to help them relax and see that we are real people presenting a business plan that could help them. If they are not interested, the call will be ended on a good note, and the prospect would be asked for referrals and support in any way. This approach works, but I feel that it should be a last resort.
6-The "Puppy Dog" Approach:
Know that you might also make money by pushing whatever product or service you represent. You can use the "Puppy Dog" approach to build a customer base and/or a downline. The "Puppy Dog" sale got its name from pet store owners letting hesitant buyers take the puppy home over night or over the weekend free of charge. When it came time to return the puppy, the customer had fallen in love with the adorable creature and would not want to part with it.
This is a very powerful and effective selling method. You can use this technique whenever you have a tangible product that really does what it says it will. You may offer a one or two week supply of product to a prospect free of charge. Use any of the 5 approaches listed above to put the product in their hands. If your prospects fall in love with the product, they will continue buying it.
You could possibly build a respectable income just from your customers that will continually order new product from you at retail. Study your company's compensation plan or speak with your sponsor to learn how to make the "BIG" money by building a downline. The "Puppy Dog" Approach can be an effective method to build a respectable downline from excited individuals joining your team once they see how effective the product really is.
You have to find your style and know what your goals are. If you love your company's products and/or services and have seen exceptional results, use your own testimonial and that of others to have people try it. These approaches are just effective examples that have worked for many other successful people. Find what works best for your personality and style and just do what you feel comfortable with. You may need to experiment and try different approaches with different people. Ask your sponsor or upline for assistance with each new contact until you become proficient.
Approaching Complete Strangers
While we are on the topic of approaching prospects, let's not skip over the idea of approaching complete strangers. This is called the "3 Foot Rule." Anyone that ever comes within three feet of you anywhere is a potential prospect. How do you handle a situation like that?
I prefer to use the "YES" approach, but you can also purchase business/sizzle cards from the company you represent (Or design and order them yourself) and use one of the following introduction scripts:
"Excuse me, but do you know of anyone who might be interested in making some extra money?"
"Excuse me; I am looking to expand our company's business. Would you be interested in taking a look?"
"Excuse me; I think you might be interested in hearing about a company that is expanding to this area. Can I give you my card?"
"Excuse me, I couldn't help but notice you look like a very outgoing person. I am expanding my business up this way and I am looking for people like you. Would you mind taking my card and giving my company a look?"
Try to get their contact info and then FOLLOW-UP! Approaching complete strangers will be a numbers game. You will face rejection and hear a lot of NO's. However, you never know when you will find a diamond in the rough. What if you find someone that ends up being worth $10,000 per month to you? What if happen to meet your next lifelong friend just because you were willing to step outside of your comfort zone and speak to a stranger? Think about that.
Good luck with your prospecting!
Be sure to read our other blog postings. This site is completely FREE for anyone interested in helpful ideas on running a successful online business. Return often and tell your friends about us: http://InternetMarketingSecretsAndTips.blogspot.com
Search Engine Optimization - How to Get the Top Spot and Dominate Google
Getting the top spot at Google and other search engines may seem like a difficult task. It is also a phenomenal way to create massive traffic to your website or blog for FREE! So how do you get the top spot with these search engines? A great way to get started is through posting articles to credible online publishers.
The idea behind this is to not only get the top spot...But to dominate certain keywords and phrases on all of the popular search engines. When I say dominate, I mean that if someone enters your keywords into Google, your links will not only be the top spot; they will be the first ten, twenty or more that show up.
You should really focus on a specific niche or a few keywords at first. Once you begin to dominate the search engines with those keywords, branch out and start working on additional keywords.
Study up on what other successful online authors have done and continue to do on the different article posting hubs out there online. You can find information about authors through the article posting hubs themselves. Find which authors are posting the most articles and which authors are getting the most hits. Get ideas from them that you can apply to your own writing and posting.
Be careful not to plagiarize or copy the work of other authors. Use original content. Use your imagination. Be creative, and have fun. Set goals to create and post new articles often. Start posting and watch your links creep up closer and closer to the top spot on the search engines.
Good Luck!
Send your friends here for FREE unbiased advice on how to make money with an internet business. Send them to http://InternetMarketingSecretsAndTips.blogspot.com.
The idea behind this is to not only get the top spot...But to dominate certain keywords and phrases on all of the popular search engines. When I say dominate, I mean that if someone enters your keywords into Google, your links will not only be the top spot; they will be the first ten, twenty or more that show up.
You should really focus on a specific niche or a few keywords at first. Once you begin to dominate the search engines with those keywords, branch out and start working on additional keywords.
Study up on what other successful online authors have done and continue to do on the different article posting hubs out there online. You can find information about authors through the article posting hubs themselves. Find which authors are posting the most articles and which authors are getting the most hits. Get ideas from them that you can apply to your own writing and posting.
Be careful not to plagiarize or copy the work of other authors. Use original content. Use your imagination. Be creative, and have fun. Set goals to create and post new articles often. Start posting and watch your links creep up closer and closer to the top spot on the search engines.
Good Luck!
Send your friends here for FREE unbiased advice on how to make money with an internet business. Send them to http://InternetMarketingSecretsAndTips.blogspot.com.
Massive Website Traffic - How to Direct Hundreds of Interested Buyers to Your Site
The following technique is something every internet marketer needs to master. Use it to create a steady flow of visitors anxious for the information you provide, but more importantly, anxious to purchase any products or services you offer.
It's called "Article Writing." Google, Yahoo, MSN, and other search engines are very interested in well-written, quality articles.
When you write informative articles that share, review, explain or investigate certain topics, products, or events and submit them to different article directories, three things will happen.
1- You will drive traffic to your website from a specific target market
2- You will establish credibility as an authority or "Expert" in your specific or niche market.
3- You will improve your rankings on the major search engines.
It is important to not only write content rich and informative articles, but to also be sure to submit them to the article directories that will provide you with the greatest amount of exposure. There are literally hundreds of article directories out there. However, Google seems to favor the following directories: Ezine Articles, GoArticles, Buzzle, Searchwarp, and Squidoo.
I have had better success and received higher rankings with the major search engines like Google by posting my articles to the directories mentioned above.
Article directories will not allow you to post articles that are a blatant sales pitch that directly promotes a business or product that you offer. It works more like a "Give and Take." The "Give" is for your readers, and the "Take" is for you.
The "Give" is the content of your article. You "Give" away free and valuable information that delivers on the promise of your article title. The "Give" part does not allow you to provide any self-serving links to websites or blogs of your own.
The "Take" is all about you. The "Take" is what is called the Author Resource Box. This is where you briefly tell about yourself, your business, products, or services. It is also where you will provide a self-serving link to direct the reader to your website.
A little tip that will improve your rankings for particular keywords is to hyper-link your target keyword instead of putting a generic link. Let me elaborate; if your niche market is "Domain Names," you would hyper-link the keywords "Domain Names" in your Author Resource Box. Google sees this as anchor text and will rank your website higher for whatever keywords you hyper-link.
As you create new, well-written articles daily or weekly, you will establish yourself as an expert and a source of credibility within your niche market. Who will people do business with? Those that they know, like, or trust. Build your credibility by submitting quality articles and your prospective buyers will begin to trust you more and more. They might even get the feeling that they are getting to know you and maybe even like you. And that, my friend, is good for business.
Get busy writing and submitting articles and good luck!
Be sure to check out all of the FREE content available here at http://internetmarketingsecretsandtips.blogspot.com. Tell your friends about us and return often for great new FREE ideas!
It's called "Article Writing." Google, Yahoo, MSN, and other search engines are very interested in well-written, quality articles.
When you write informative articles that share, review, explain or investigate certain topics, products, or events and submit them to different article directories, three things will happen.
1- You will drive traffic to your website from a specific target market
2- You will establish credibility as an authority or "Expert" in your specific or niche market.
3- You will improve your rankings on the major search engines.
It is important to not only write content rich and informative articles, but to also be sure to submit them to the article directories that will provide you with the greatest amount of exposure. There are literally hundreds of article directories out there. However, Google seems to favor the following directories: Ezine Articles, GoArticles, Buzzle, Searchwarp, and Squidoo.
I have had better success and received higher rankings with the major search engines like Google by posting my articles to the directories mentioned above.
Article directories will not allow you to post articles that are a blatant sales pitch that directly promotes a business or product that you offer. It works more like a "Give and Take." The "Give" is for your readers, and the "Take" is for you.
The "Give" is the content of your article. You "Give" away free and valuable information that delivers on the promise of your article title. The "Give" part does not allow you to provide any self-serving links to websites or blogs of your own.
The "Take" is all about you. The "Take" is what is called the Author Resource Box. This is where you briefly tell about yourself, your business, products, or services. It is also where you will provide a self-serving link to direct the reader to your website.
A little tip that will improve your rankings for particular keywords is to hyper-link your target keyword instead of putting a generic link. Let me elaborate; if your niche market is "Domain Names," you would hyper-link the keywords "Domain Names" in your Author Resource Box. Google sees this as anchor text and will rank your website higher for whatever keywords you hyper-link.
As you create new, well-written articles daily or weekly, you will establish yourself as an expert and a source of credibility within your niche market. Who will people do business with? Those that they know, like, or trust. Build your credibility by submitting quality articles and your prospective buyers will begin to trust you more and more. They might even get the feeling that they are getting to know you and maybe even like you. And that, my friend, is good for business.
Get busy writing and submitting articles and good luck!
Be sure to check out all of the FREE content available here at http://internetmarketingsecretsandtips.blogspot.com. Tell your friends about us and return often for great new FREE ideas!
Rejection Free MLM - Why So Many People Fail at MLM and What They Could Do Differently to Succeed
Why is it that so many people fail at MLM? Yet, somehow, a small portion of others make insane amounts of money!
The only people that fail are those that give up. Most people give up for one of the following reasons (and sometimes both):
1-They are tired of being rejected.
2-They are tired of not seeing results.
MLM stands for Multi-Level Marketing. It is a business opportunity where affiliates or consultants are compensated for not only sales the that they make, but for sales that team members they referred make down through multiple levels. It's a great business model, but most people that try it end up quitting before they really give their business a chance to grow. I believe that the biggest reason for this failure is that most people leave out the "Marketing" portion of "Multi-Level Marketing."
Let me explain... Most people that join a MLM company are told by their sponsor to make a list of everyone that they know and then call and try to sell them on why they should join. This is not effective marketing! What happens is that when the new recruit starts going through that list and hears "NO" on the first five phone calls, they become very frustrated. This is especially true because they are usually being rejected by people with whom they have a close relationship and with whom they place a high degree of trust. It is difficult being rejected, but even more so when you are rejected by someone you love or care about. Even if the new recruit is determined enough to keep going through their list, they will eventually run out of people to contact.
And if they did not quit right at the start, they will usually fizzle out after they run out of prospects from their list. Sound familiar? There is a better and easier way to do MLM. It involves bringing the "Marketing" back into MLM. The idea is to use business tools and resources to do the inviting, presenting, and selling. It also involves only marketing to those prospects that are interested and looking for a business opportunity. When done correctly, a new MLM recruit will not get frustrated from being rejected by family and friends because they never approach family and friends. When done correctly, a new MLM recruit will not want to quit from lack of progress and results because they will have a constant and steady stream of qualified prospects that are interested in joining. What so many people that have failed in MLM could have done differently is learn and apply the art of marketing. Here is an effective example of marketing...
1-Use some method to attract the attention of prospects (placing ads, direct mail, internet, etc).
2-Provide a means for those interested in more information to get their questions answered.
3-Direct those that are still interested to where they can find even more information and/or make a purchase.
If at any point the prospect is no longer interested, they eliminate themselves from the system without the new MLM recruit having to hear or even know about it. They never face the rejection personally! If they ever make contact with an actual prospect, it will be with someone that has already shown interest and that would just like to get some questions answered. This is a fun and effective way to do business and could have kept a lot of people in MLM from giving up out of frustration.
Learn to put the "Marketing" back into "Multi-Level Marketing" and you might find yourself enjoying what you do and stick with it long enough to possibly see some very exciting results.
Send your friends here to http://internetmarketingsecretsandtips.blogspot.com and return often for great new FREE ideas.
Good luck with your marketing!
The only people that fail are those that give up. Most people give up for one of the following reasons (and sometimes both):
1-They are tired of being rejected.
2-They are tired of not seeing results.
MLM stands for Multi-Level Marketing. It is a business opportunity where affiliates or consultants are compensated for not only sales the that they make, but for sales that team members they referred make down through multiple levels. It's a great business model, but most people that try it end up quitting before they really give their business a chance to grow. I believe that the biggest reason for this failure is that most people leave out the "Marketing" portion of "Multi-Level Marketing."
Let me explain... Most people that join a MLM company are told by their sponsor to make a list of everyone that they know and then call and try to sell them on why they should join. This is not effective marketing! What happens is that when the new recruit starts going through that list and hears "NO" on the first five phone calls, they become very frustrated. This is especially true because they are usually being rejected by people with whom they have a close relationship and with whom they place a high degree of trust. It is difficult being rejected, but even more so when you are rejected by someone you love or care about. Even if the new recruit is determined enough to keep going through their list, they will eventually run out of people to contact.
And if they did not quit right at the start, they will usually fizzle out after they run out of prospects from their list. Sound familiar? There is a better and easier way to do MLM. It involves bringing the "Marketing" back into MLM. The idea is to use business tools and resources to do the inviting, presenting, and selling. It also involves only marketing to those prospects that are interested and looking for a business opportunity. When done correctly, a new MLM recruit will not get frustrated from being rejected by family and friends because they never approach family and friends. When done correctly, a new MLM recruit will not want to quit from lack of progress and results because they will have a constant and steady stream of qualified prospects that are interested in joining. What so many people that have failed in MLM could have done differently is learn and apply the art of marketing. Here is an effective example of marketing...
1-Use some method to attract the attention of prospects (placing ads, direct mail, internet, etc).
2-Provide a means for those interested in more information to get their questions answered.
3-Direct those that are still interested to where they can find even more information and/or make a purchase.
If at any point the prospect is no longer interested, they eliminate themselves from the system without the new MLM recruit having to hear or even know about it. They never face the rejection personally! If they ever make contact with an actual prospect, it will be with someone that has already shown interest and that would just like to get some questions answered. This is a fun and effective way to do business and could have kept a lot of people in MLM from giving up out of frustration.
Learn to put the "Marketing" back into "Multi-Level Marketing" and you might find yourself enjoying what you do and stick with it long enough to possibly see some very exciting results.
Send your friends here to http://internetmarketingsecretsandtips.blogspot.com and return often for great new FREE ideas.
Good luck with your marketing!
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